tag:blogger.com,1999:blog-7623387.post6160622483473570142..comments2023-09-17T05:31:55.566-07:00Comments on APQC's Knowledge Management Blog: re: the re: to my blog about blogsJim Lee, PMPhttp://www.blogger.com/profile/16108428376045190098noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7623387.post-83958876563632809082007-03-20T10:24:00.000-07:002007-03-20T10:24:00.000-07:00Jim.. I think you've hit on a bit of "blurry-ness"...Jim.. I think you've hit on a bit of "blurry-ness" between blogs and discussion groups, where, other than a few extra features in today's tools, perhaps, the key difference is a content leadership/ownership perspective.<BR/><BR/>(by the way, collaboration/ CofP tools will leap light years ahead of what's available today as soon as they add the functions based on group techniques available in tools like www.groupsystems.com)<BR/><BR/>Jim.. drawing on Dr. Mackinnon's comments about business value, I think the business value of your blog (maybe it could be a group blog with Carla/Cindy to share the work) is it humanizes / personalizes, to a certain degree validates, and even presents new content. It moves a bit towards the type of narrative / storytelling that Snowden talks about as being the key approach to transferring knowledge in organizations.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7623387.post-83822054771771036092007-03-19T13:19:00.000-07:002007-03-19T13:19:00.000-07:00Thanks for the kind words, Jim. Here is a link to ...Thanks for the kind words, Jim. Here is a link to the <A HREF="http://tech.groups.yahoo.com/group/sikmleaders/" REL="nofollow">SIKM Leaders Community</A>.<BR/><BR/>Regards,<BR/>StanStan Garfieldhttps://www.blogger.com/profile/09234267410238612533noreply@blogger.comtag:blogger.com,1999:blog-7623387.post-42154864554241150062007-03-16T21:32:00.000-07:002007-03-16T21:32:00.000-07:00Jim, Brilliant blog posting frequency this week! B...Jim, <BR/><BR/>Brilliant blog posting frequency this week! Better than me anyway, I manage only a couple a week.<BR/><BR/>OK, I got another 'blog as a marketing device' question for you: What's the APQC blog's 'mission statement'? If it's a business tool, then it would have a business objective. You describe the blog as something you've been asked to do for APQC . . . is it your blog, about you? Is it APQC's blog, and if so what is it intended to achieve for APQC? What's its mission statement?<BR/><BR/>It sounds a little like someone at APQC decided it would be a good idea to have a blog, because blogs are 'in' knowledge management things so it would be good for APQC to have one, and your number came up to run it. So, APQC has a blog, and it's whatever you choose to blog about . . . perhaps with no clearly defined business objective. On what definite basis would you say the blog is successful in terms of business objectives (e.g. number of readers, raising brand awareness of APQC, driving more people to the website, etc)?<BR/><BR/>Now, you're doing great at running your blog (hey, I'm following it!) but I raise all this only because you talk about the business value of blogs and whether they're ready for prime time. <BR/><BR/>I think it's a bit like the business value of a website. It's not enough just to have one, it's a communication tool interfacing to a target audience. An organisation has to put a bit of thought into it to get full business value from it as a business tool. It wouldn't be enough just to put up any old website and conclude they don't work.<BR/><BR/>So, my question du jour is: what is the mission statement for the blog?<BR/><BR/>I think that question will help us answer what the anticipated value from the blog is, and in turn whether that value is being realised. :)<BR/><BR/>I will try to get my act together this weekend to post on the topic over at my blog as well.<BR/><BR/>Regards<BR/><BR/>Lauchlan MackinnonDr. Lauchlan A. K. Mackinnonhttps://www.blogger.com/profile/07123721221758325536noreply@blogger.com